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<p>Sangham, referring to village level women’s collectives, is the cornerstone of the work of the Deccan Developmental Society (DDS). Every activity is designed, planned and implemented by these collectives. Therefore it is most appropriate that the radio which was planned, owned and controlled by them should bear their name.</p>
<p>The DDS Community Media initiative started around 1997 and was founded on the principle that media has always treated rural people in general and women from marginalised sections in particular, as consumers, not its producers. A media of the people, for the people, by the people is the only way to respond to their marginalisation.</p>
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<p>Signature programme Our Farming, Our Crops; Our Language & Its Unique Nuances; Our Folk Culture; Dialogue of In Laws; Our Food, Our Cuisine; Balanndam – a Children Programme etc. Community Participation As many as 2,500 women are involved in contributing to the programmes in the Sangham Studio. Every day at least ten women come from different villages to participate in programmes recordings: to discuss, debate, sing, tell stories, take part in plays etc. Innovations in format It is a community media programme in which grassroots communities work together to discuss their issues and use their own technical capabilities to tell their own stories in their own voices and language.</p>
<p>Funding and Partnerships Infrastructure development and procurement of technical items was supported by UNESCO while every Sangham member of the DDS villages contributes Rs 50 a year towards the running of the Community Radio Station. Besides this, the project is also supported by DDS for promoting the organic farming practices, seed conservation practices, traditional health care, women empowerment and education etc. The station also gets revenue through advertisements from the DAVP as well.</p>
<p>After listening to the radio programmes, people are coming voluntarily to share their experiences in organic farming and millets promotion activities.</p>
Machnoor Village, Jharasangam Mandal, Medak District, Andhra Pradesh
Phone: 9440048659, 9440266011, 040-27764577, 2776472
Email: Sanghamradio@gmail.com, ddshyderabad@gmail.com
Frequency : 90.4
Broadcast hours : 19:00 - 21:00 hours
Established in : 2008-10-15
Org. / Institution :
Language : NA