<p>Pard Vaanoli&rsquo;s vision is to inform, entertain and educate the rural community in Thirumangalam, T.Kallupatty, Kallikudi and Peraiyur blocks in Madurai District, Tamil Nadu.&nbsp;</p>

<p>The area covered by PardVaanoli is rainfed and drought-prone. PARD (People&rsquo;s Association for Rural Development) was already working in this area with the farmers and was involved in many campaigns against chemical pesticides and fertilisers. It was also functioning as the lead NGO for Madurai district to form green villages. Training to the local farmers was provided to protect the traditional knowledge in farming. PARD is also working with children in the adopted area to ensure their enrolment in schoolsso that they are placed in the mainstream of development. It was with this idea to spread the message of organic farming, importance of education, health and legal awareness and human rights, PARD &nbsp;initiated its efforts to get a Community Radio Station for the benefit of the rural people in our adopted area in Madurai District, Tamil Nadu.</p>

PARD Vaanoli @91.2 MHz broadcasts its programmes for three and a half hours daily in the afternoon slot 1:30 pm – 5:00 pm.

Language of Broadcast: Tamil

Name of the Programme	Format	Description
Uluthundu Valvom	Interview	Organic Farming: Attempt has been made to encourage the local farmers to adapt ecologically sustainable agriculture.
Malligigai	Magazine	Awareness programme focusing on women’s issues and covers a range of topics and themes.
Nala Valvu	Speech	Herbal Knowledge: There is a wealth of local and traditional knowledge which gets documented through this programme and we receive a number of feedback from the listeners
School Programme	Drama, Songs and Interview	Importance of Education Local talent and singers are profiled and provided an opportunity to reach out to the community. Talent is encouraged to delve into topics of development and educational importance to the community
A Village Today	Magazine	Details about a village: This is our signature programme with content development made with community participation. This is a one-hour programme. So far, we have already profiled over 70 villages in the reach area.

Source: Compendium 2011 and 2012, CEMCA and Ministry of Information and Broadcasting, Government of India.

<p>Community Participation: PARD has a tradition of involvement with the community and its radio programme is no different in this respect. The programmes are produced with the participation of the local villagers and thus the local people feel that this is their own radio station to express their feelings in their community. Due to the difficulties faced by the farmers in conducting their agricultural activities, the rural mass is migrating to nearby cities by which they face further more problems in the cities. To prevent this migration and to help farming activities (and, in turn, to retain the villagers in their villages), PardVanoli emphasises on organic farming. It has collected information about the villages on its social, cultural and historical background to make the villagers to be proud about their traditional values. Innovations in Format: Dialogue and Discussions are used as a format and this is a very apt format for the listeners.</p>

<p>Funding and Partnerships During the initiation of the Community Radio, PardVanolisought support from the local community to continue the activities. Currently, the parent NGO PARD supports the funding requirements for the running of the Community Radio Station.</p>

<p>Local singers are now being heard and the listeners are enjoying the programmes, besides finding it useful and meaningful for their own development. The radio offers people the opportunity to voice their opinions on several issues including the MNREGS.</p>

<p><strong>Core Team</strong><br />N Renganathan, S Chellham and S Muthulakshmi.</p> <p><strong>CRMC Members</strong><br />Participation by the local community in designing and production of the programme.</p>

PardVaanoli PARD,P.B.No.87, Madurai 625 020, Tamil Nadu, India.
Phone: 0452-253349, 9543903735
Email: pardvaanoli@gmail.com

Frequency : 91.19999694824219
Broadcast hours : 13.30 -17.00 Hours
Established in : 2009-09-08
Org. / Institution :
Language : NA