<p>Jago Mumbai looks to entertain with empowering content that is real, impactful and yet creatively packaged.</p> <p>Jago Mumbai looks to empower and equip the common man. The belief at Jago Mumbai is that if each Mumbaikar conducts himself or herself responsibly, the city will itself becomes a better, healthy and secure place to live in.</p>

<p>The needs of Mumbai city is massive; with the migrant populations exploding from all ends, the demands on the resources, utilities, infrastructure and the administration has gone beyond control.</p> <p>The parent body of 90.8 Jago Mumbai, the Union Park Residents Association, has been working on these issues over the past decade. The idea of a Community Radio, it was felt, would be a great platform to extend the reach of the association&rsquo;s activities to a much larger audience.</p> <p>&nbsp;</p>

Jago Mumbai CRS @90.8 MHz broadcasts its programmes for 12 hours daily between 8:00 am – 8:00 pm.

Languages of Broadcast: Hindi, English, Marathi and Gujarati

Name of the Programme	Format	Description
Hum Honge Kamayab	Informal Chat	Show features real life heroes who share their true stories – describing how they have managed to overcome disabilities, challenges, trials and poverty to lead a happy and successful life.
60+No Fuss	Informal Chat and Discussions	This show is targeted towards the senior citizens – the Grey Army as we call them. It deals with all aspects of living a happy, contributive and healthy life, regularly featuring people who still live life to its fullest, hosted by a Senior Citizen herself.
Chocolate ka Banglaa	Story Telling	Story telling sessions by a “Chatur Naani” and Kids Community club – Funshine (6–10 yrs). The art of storytelling has been revived and kids are treated to moral values, patriotic themes, cultural exchange and pure entertainment through this show, with a platform for community kids to be on radio
Home Minister	Chat – Discussions	This show hosted by housewives trained by Jago Mumbai focused on equipping and empowering women – mothers and home makers alike by dealing with everyday issues faced by them.
Open Mic	Interview – Chat	This show features local home grown talent and independent artistes. It works for singers, musicians, choir groups, local classical singers, film makers to showcase their talent.

Source: Compendium 2011 and 2012, CEMCA and Ministry of Information and Broadcasting, Government of India.

<p>Signature Programme: Jago Mumbai, Hum Honge Kamayab, Citispeak, Live Alive. Community Participation: Volunteers from the community host showsfeaturing discussions with participants and guests from the community on relevant themes. Basic research and survey is conducted to assess the need of the time and content is developed accordingly.</p>

<p>Funding and Partnerships: Donations continue to be the major source of funding, with some money coming in from a few advertisements and local associations. We are trying to build a network of like-minded people to garner some funds and support for Jago Mumbai. A parallel effort to get business to fund the radio as part of their community social responsibility commitments has yet to meet with success.</p>

<p>One lesson Jago Mumbai has to offer is that it is pertinent to have clarity on the vision and the objectives the radio station has set for itself. Networking and word-of-mouth publicity is to be taken seriously and efforts need to be focused in joining hands with local institutions and NGOs. It is essential to produce programmes that interest listeners, especially because metropolitan cities like Mumbai offer people access to multiple entertainment platforms. Regular efforts have to be put in attract new volunteers and maintain the existing ones by keeping them motivated.</p>

<table border="1"> <tbody> <tr> <td>Name of Person</td> <td>Designation in Programme Committee</td> <td>Representative of NGO/Community/ Management of Institution/Radio Station</td> </tr> <tr> <td>Nitin Makasare</td> <td>Station Head</td> <td>Jago Mumbai</td> </tr> <tr> <td>Surekha Kotwani</td> <td>Vice Chairperson</td> <td>UPRA</td> </tr> <tr> <td>Bharati Kakkad</td> <td>Social and Civic Activist</td> <td>UPRA</td> </tr> <tr> <td>Aruna Prakash</td> <td>Social worker</td> <td>Independent</td> </tr> <tr> <td>Erica D&rsquo;Souza</td> <td>Consultant</td> <td>Radio Active</td> </tr> <tr> <td>Madhuraja</td> <td>Community Radio Jockey</td> <td>Ex &ndash; Doordarshan/AIR</td> </tr> </tbody> </table> <p><strong>Source:</strong> <em>Compendium 2011 and 2012, CEMCA and Ministry of Information and Broadcasting, Government of India.</em></p>

90.8 Jago Mumbai, 31/32 Bandra Seahill Cooperative Housing Society, Union Park, Opposite Olive . Khar West - Mumbai 400052
Phone: 09769696562, +91 022 42663000, +9122 42664000
Email: upra.jagomumbai@gmail.com

Frequency : 107.80000305175781
Broadcast hours : 08:00 –20:00 Hours
Established in : 2010-05-01
Org. / Institution :
Language : NA